1. Image Specifications
Summary Table
Platform | Text Limit | Supported Formats | File Size Limit | Dimension Guidelines | Images per Post | OG Meta Link | At Least 1 Media? | Multimedia Support |
Facebook Post | 62,000 | JPEG, PNG, GIF | 10 MB | Any | No limit (recommend ~10) | Yes | No | No |
Facebook Story | 0 | JPEG, PNG, GIF | 4 MB | Any | 1 | No | Yes | No |
Instagram Post | 2,200 | JPEG, PNG | 8 MB | Aspect ratios: 4:5 to 1.91:1 | 10 | No | Yes | Yes |
Instagram Story | 0 | JPEG | 8 MB | – | 10 | No | Yes | No |
Google Business Profile | 1,500 | JPEG, PNG | 5 MB | Minimum 720×720 px; Maximum 3000×3000 px | 1 | Yes | No | No |
3,000 | JPEG, PNG, GIF | 8 MB | Up to 6012×6012 px | 9 | Yes | No | No | |
500 | JPEG, PNG, BMP, TIFF, WEBP | 10 MB | – | 1 | No | Yes | No | |
Community | 100,000 | JPG, PNG, SVG, GIF | 10 MB | – | 10 (including videos) | No | No | Yes |
Linkedin Carousel (PDF Post) | 3,000 | JPEG, PNG, GIF | 10 MB | – | 300 | Yes | Yes | No |
Note: Platforms like Facebook Reel, Instagram Reel, TikTok, and YouTube (Shorts/Video) don’t support image-only posts and are not listed here.
Detailed Guidelines for Specific Formats
Instagram Story
Image:
Format: JPEG
Maximum Size: 8 MB
Up to 10 images or videos per story
Video:
Format: MOV/MP4
Maximum Size: 100 MB
Duration: 3–30 seconds
Video Width: 1920 px
Instagram Reels
Video:
Format: MOV/MP4
Maximum Size: 1 GB
Duration: 3 seconds to 15 minutes
Video Width: 1920 px
Thumbnail:
Supported Formats: All
Maximum Size: 8 MB
Facebook Reels
Video:
Formats: MOV/MP4/webM
Maximum Size: 1 GB
Duration: 3–90 seconds
Recommended Dimensions: 1080×1920 px (minimum 540×960 px)
Thumbnail: Not supported
2. Video Specifications
Because video requirements vary widely, here’s a platform-by-platform breakdown:
Facebook Post (Video):
Text Limit: 62,000 characters
Formats: All formats
File Size: Up to 1 GB
Duration: 1 second to 240 minutes
Videos per Post: No set limit (around 10 is recommended)
Thumbnail: Supported (all types; max 10 MB)
Facebook Reel (Video):
Text Limit: 62,000 characters
Formats: All formats
File Size: Up to 1 GB
Duration: 3–90 seconds
Minimum Dimensions: 540×960 px
Thumbnail: Not supported
Facebook Story (Video):
Text Limit: 0 characters
Formats: All formats
File Size: Up to 1 GB
Duration: 3–60 seconds
Minimum Dimensions: 540×960 px
Thumbnail: Not supported
Instagram Post (Video):
Text Limit: 2,200 characters
Formats: MOV, MP4
File Size: 100 MB
Duration: 3–60 seconds
Video Width: 1920 px
Thumbnail: Details not explicitly specified
Instagram Reel (Video):
Text Limit: 2,200 characters
Formats: Typically MOV/MP4
File Size: Up to 1 GB
Duration: 3 seconds to 15 minutes
Thumbnail: Supported (all types; max 8 MB)
Instagram Story (Video):
Text Limit: 0 characters
Formats: MOV, MP4
File Size: 100 MB
Duration: 3–60 seconds
Thumbnail: Supported
Linkedin (Video):
Text Limit: 3,000 characters
Formats: MOV, MP4
File Size: 200 MB
Duration: 3 seconds to 30 minutes
Thumbnail: Supported (JPEG, PNG; max 10 MB)
TikTok (Video):
Text Limit: 150 characters
Formats: MOV, MP4, WebM
File Size: Up to 1 GB
Duration: 3–180 seconds
Dimensions: Minimum 360×360 px; Maximum 4096×4096 px
Frame Rate: 23–60 FPS
Thumbnail: Not supported
TikTok [Business] (Video):
Text Limit: 2,200 characters
Formats: .mp4, .mov, .webm
File Size: Up to 1 GB
Duration: 3–600 seconds
Thumbnail: Not supported
Pinterest (Video):
Text Limit: 500 characters (plus title up to 100 characters)
Formats: MP4, M4V
File Size: Up to 2 GB (typically limited to 1 GB in practice)
Encoding: H.264/H.265
Duration: 4 seconds to 5 minutes
Aspect Ratios: 9:16 (full-bleed), 1:2, 2:3, 3:4, 4:5, or 1:1
Thumbnail: Supported (JPEG, PNG; max 10 MB)
YouTube Shorts (Video):
Text Limit: 5,000 characters
Formats: All formats
Duration: 60 seconds or less (vertical aspect ratio recommended: 9:16)
Note: Videos with aspect ratios greater than 9:16 may be cropped; include #Shorts in the title/description.
Thumbnail: Supported (JPEG, PNG; max 2 MB)
YouTube Video (Long-form):
Text Limit: 5,000 characters
Formats: All formats
Resolutions: 240p to 8K
File Size: Up to 256 GB
Maximum Length: 12 hours
Thumbnail: Supported (JPEG, PNG; max 2 MB)
Community (Video):
Text Limit: 100,000 characters
Format: MP4
File Size: 1 GB
Duration: Minimum 4 seconds (up to 10 items including images)
Thumbnail: Not supported
Linkedin Carousel (Post as PDF):
Text Limit: 3,000 characters
Video Posting: Not supported
3. Content Length Specifications
Pinterest: 500 characters for descriptions; title up to 100 characters.
Facebook Pages: 62,000 characters.
Instagram:
Business Profile: 2,200 characters
Reel: 2,200 characters
Story: 0 characters
Linkedin (Profiles & Pages): 3,000 characters.
TikTok:
Personal: 150 characters
Business: 2,200 characters
Google My Business: 1,500 characters.
4. Current Rate Limits (per Active User)
Google: 300 requests per minute
Facebook: 200 requests per hour
Instagram: 200 requests per hour
TikTok: 15 requests per day
LinkedIn: 150 requests per day
Pinterest: 100 pins per minute
5. Additional Notes
OG Meta Tag: Available on all platforms except Instagram, TikTok, and YouTube.
Multimedia Posting: You can combine images and videos in a single post.
Experimentation Is Key:
Test different image styles to see what works best for your brand. For instance, try these default sizes:Horizontal (Landscape): 1,024×512 px
Vertical (Portrait): 800×1,200 px
Integration Update: As of December 4, 2024, integration with X (formerly Twitter) has been disabled. You will no longer be able to create, schedule, or post directly to X using the Social Planner.